When we are home I do not feed my children any white bread, flour, pasta, or rice. Since there is little nutritional value in enriched products, (it is enriched because everything nutritional was stripped then vitamins were added) I fail to see the point in feeding it to my family. I strive on giving them the finest whole grain organic fresh ingredients. Considering I don’t feed my family the above-mentioned food, why would I feed white rice cereal to my baby? I didn’t feed Baby Girl #1 white rice cereal and I will not feed it to Baby #2 either. I am happy to join one of my favorite doctors, Dr. Alan Green, in his quest to WHITEOUT. (That says a lot for me to endorse him because I don't agree with many doctors.) However, Dr. Green's goal is to get white rice cereal out of our kitchens and more importantly never in our baby's tummies.