Why is local search engine optimization essential for your business?

June 12, 2012, by Bassem Ghali, Green Lotus

We are all noticing more local search results “7-pack” posted at the top of any major search engine results page. Does this mean You can rank higher than your competitors by simply listing your business address, and phone number, on Google, Bing, Yahoo local center? YES, if you do it right! Don’t worry though; I’m listing best practices for local search engine optimization at the end of this post.

It’s not too late to consider changing your local advertising strategy. Just ask yourself these 2 questions: have Yellow Pages or the local newspapers been generating enough leads for my business lately? and how much is my cost per lead?

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