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Permalink Reply by Jennifer on April 29, 2009 at 6:54pm

Usually they want the demographics on who your readers are (ie. men, women, age range, etc.) How many subscribers, RSS, newsletter that you have. Besides numbers I think that is a good start. I feel like I am missing something, if I think of it I will be back :)

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Permalink Reply by Anne Albanese on April 29, 2009 at 8:14pm

The more demographic information you can provide, the better (readership info). The company wants to make sure your readers are a fit for their product. Good luck and have fun!

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Permalink Reply by Anne-Marie Nichols on April 29, 2009 at 8:22pm

You can get info by using Quantcast.com. If they don't have your blog listed (they probably won't unless you're getting very good traffic) you register an account and put code on your blog. It'll take awhile (at least a few weeks) to get the demographic info and the longer you're using Quantcast.com, the more accurate your demographic info will be.

Until then, you can guesstimate your readership info by who comments on your blog and what search terms they use to find you. (For example, moms and dads are probably searching for info on baby items.)

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Permalink Reply by janmary on April 30, 2009 at 2:42am

Quantcast - just looked up my blog - fascinating!

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Permalink Reply by Kathleen on April 30, 2009 at 9:06am

I just signed up for Quantcast but what i did when someone wanted readership info before I had any was a created a quick poll on my site askign which of the following applied: man, woman, parent, teacher, librarian, grandparent, teenager etc... (I used teacher and librarian because it was my book blog I did this on) anyways I asked all my reader to please vote and then i sent that data to the PR person.

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Permalink Reply by Jocelyn on April 30, 2009 at 12:26pm

Hi Angela,

For readership info, I would state the majority of my blog readers/followers- such as, if you have a mom blog, your readers might be your fellow mom bloggers ages 20-60. Also state what social networking sites you belong to like Twitter, Facebook, Entrecard, etcetera. You can also state that on the question 'how you promote your blog".

Hope that helps. Goodluck! :)

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Permalink Reply by ChitChatMom on May 1, 2009 at 10:30am

Angela,

I would go back to your client and ask them to clarify "readership info" for you. You don't have to make it seem as though you don't know what they're asking for. By asking for clarification you'll be able to provide them with exactly what it is they're looking for and none of the other gobbledygook.

You could also try using the utility at www.compete.com. You can sign up for a free membership and compare your site with up to five other sites. Then you can pass along that comparison (if it makes your sight look good) to your client.

Good luck and congrats on your opportunity!

ChitChatMom

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Permalink Reply by Alisha on May 1, 2009 at 11:52pm

Wow, yall have offered REALLY great tips!! Thank you!!

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