Books about the video games they like.
This used to be super easy for us. My 19 year old loved to read and my now 9 year old tween girl is slowly trying to move away from reading! So, I am on a big, yet sutle, push to get her back into reading. I am thinking of creating a reading nook somewhere in the house that's comfy and inviting. Good idea, Brittany of audio books.
Creating a 'special' reading nook equipped with beanbag chairs/pillows and displaying books that have been read and those to read. Using themes is a biggie. And re-reading. Emphasis on the pleasure of reading and discussing, acting out parts or stop and fill-in 'what happens next'. Popcorn reading, pass the book, and everyone gets a chance to be the reader.
Make reading fun so it doesn't seem like a boring chore.
Expose your children to books every day. Let them choose what they want to read, even “twaddle” (occasionally). Practice storytelling with story cards. I like the eBoo Tell Me a Story cards. Explore different libraries in different cities, states or countries. I believe just by exposing kids to libraries helps them develop a love of reading and books in general.
I am very passionate about books, reading, and literacy so I love this question of the day! My blog is dedicated to children's books and literacy: http://hereweeread.com