Instagram is a very popular visual platform for selling products online. If you are the owner of an e-commerce website, this social media app helps you improve customer engagement and sales. There are about 800 million registered users of Instagram, and they fall under the average age group of 18 years to 30 years. This means if you are looking for a simple social media platform to reach out to your targeted audience with success, Instagram should be your first choice!

Tips to create an Instagram marketing plan for your e-commerce website

To build your e-commerce brand on Instagram, it is important for you to be aware of your targeted audience. The following are some easy tips you should keep in mind when you are building an Instagram marketing plan for your e-commerce website-

1. Know your audience: It is crucial for you to know your audience. You should be aware of the age group, the likes, the preferences of your audience, etc. to market your products on Instagram. In short, before you begin posting content, be sure about your mission and target of the post.
2. Make sure that your content relates to your e-commerce brand: it is essential for you to ensure that your content relates to your e-commerce brand. The images and the caption you embrace for posting content must be relevant to your brand. You should ensure that you have high-quality images and videos to increase followers for Instagram and sell your products to them.
3. Promote engagement with photo sharing contests: E-commerce websites face tough competition online, and so it is prudent for you to promote engagement by creating e-commerce photo sharing contests. Here, you may create a hashtag feed where you encourage your followers to share pictures of them wearing your labels or using your products. You can also give them awards and announce the list of winners on your page. This simple gesture helps you to create and spread brand awareness. With time you will find that customers keep on checking for these contests as they are eager to participate and win prizes.

Therefore, when you have decided to use Instagram for marketing and promoting your e-commerce website, keep the following tips in mind. The social media world is very competitive, and users do not have time to read lengthy posts. You must ensure that your content uses the right hashtags to catch their attention when you wish to sell new products in the market. Create a marketing plan with an objective and schedule your posts as per the plan. Check response from time to time. Instagram is an amazing platform for e-commerce websites. It helps you to showcase your products daily. The platform is so easy for you to use that you do not need professional photographers or cameras to take pictures. You just need to click pictures from your smartphone and upload them on the Internet. In this way, you can reach out to your targeted audience and increase web presence online with success!