I was part of the photographic imaging industry for almost 15 years. I'm associated with quite a few people who fall in the roles listed a above. They all have websites. A portfolio of work, accessible through a web address, that their clients and potential clients can easily access to review their work. It's a great idea.
The whole portfolio isn't always promoted. A sampling, just enough to pique a potential client's interest, to seduce them into agreeing to see the actual portfolio.
Being in the Photographic Imaging Business, an on-line portfolio is an important Marketing tool.
But, why stop there? Why invest money and time into a marketing tool that just sits there for display? Why not make that marketing tool work along with you?
Some think that their websites are doing just that. Not all of them are right. Not all of them realize the full potential of having a website as a marketing tool, nor do they realize that they need to market that marketing tool.
Hello V, I'm a Photographer, a Graphic Designer, a Retoucher, not a bloody marketer.
Fine, I get that. I do. But if you play one of these roles, in a business you own, and your budget is small, then you need to be the marketer too. This actually applies to all self owned businesses on a budget, but today, I'm listing tips especially for the photo imaging businesses.