Mom blogs are a great way to share your experiences and parenting advice with your community. Although running a successful blog can be challenging, it gives you the chance to develop a new interest around something that you are quickly gaining knowledge about—parenting.
If you enjoy writing, brainstorming content, and publishing your own work, this is a great opportunity to create something of your own. What’s more is, you can get paid to blog and turn your website into an additional revenue stream once you’ve acquired a sizable readership. Starting your own mom blog is not as daunting as it sounds, but to be successful, it will require a solid start and consistency. With that in mind, here are five simple tips to help you get started.
Find Your Niche
There are many parenting and child care blogs, but if you take a look, you will find that most of them focus on a particular subject. The parenting industry is so large that it is impossible to cover it in its entirety without competing head-on against big-name publishers who dominate the parenting category.
Having a topic to focus makes your job easier and makes your content more attractive to your readers. You’ll be able to give in-depth knowledge rather than just skim the surface. For instance, you might focus on infants or toddlers only, nutrition, fashion, or sensory development. No matter what you decide on, be sure to do your due diligence. Do you have an audience for this niche? Are there other blogs covering similar content, and if so, what are they writing about?
Choose a Great Blog Name
This may take time as many of your chosen domain names will likely have already been taken. Ideally, the name needs to be short, sharp, and memorable. You also need to choose a name that lets readers know exactly what your blog is about. You can quickly check whether a domain could be available by tapping your chosen name as a URL. If no websites come up using the name, you can then check on a specialist site such as Name.
Choose a Blogging Platform
Choosing the blogging platform that you want to use takes time and research. There are many free options to choose from, but with most, you will not be able to earn money from your blog posts. The most popular platform is WordPress.org. Creating an account and publishing your first blog post is simple. As you consider different blogging platforms, think about how you plan to scale your business in the future. For example, if you want to sell products in the future, you want to choose a platform that will make it easy to integrate e-commerce features.
Brand Your Blog
Before you publish your first blog post, you need to consider your brand. A brand is your identity and consists of the colors, typography, photography, and language you use. When people think of your blog, what do you want them to think of? How do you want to communicate with your readers? Do you want to be humorous, professional, or religious?
Then you have to think about design. Many of the top blogging platforms have plenty of free themes to choose from (or low-cost paid options). Use real photography when possible. If you are uploading photographs of friends’ children, don’t forget to get their written permission first. If you need some free photographs, Pixabay, Unsplash and Shutterstock all have plenty to choose from.
You will also need to think about how often you will be publishing a blog post; a consistent content calendar is essential. Regularly uploading fresh content will encourage your readers to come back again and again. Writing a blog once per week is good, but twice a week is even better. The optimum length for a blog is 750-1500 words. Text should be easy to read and search engine optimized to ensure that you are featured when a Google search is made on your chosen topic.
Share Your Content
Once you have written your first blog post, save it as a draft, take a break from the screen, and review your work a few hours later. Audit your work using Grammarly, Hemingway, or another editor of choice. Once you are totally happy with your work, go ahead and publish it.
The old adage, “if you build it, they will come” doesn’t apply to blogs. As soon as you’ve published your first post, it’s time to promote it on your personal social media accounts and your blog’s social media accounts. You should also be following and engaging with other parenting blogs to help you network and build relationships in your community.