If you follow the mom blogging community carefully you will probably soon realize that the stakes are high and the competition is fierce to become one of the best mom bloggers on the Net. In large part you would be correct in your assessment. Moms are working around the clock to become notables in our blogging niche. To achieve “blog fame” it takes a lot of hard work, commitment, and dedication. But, as moms we also have a ton of other responsibilities on our plate that render blogging “24/7” a virtual impossibility. Many of us start with the intention of posting every day and connecting like crazy on social networks, but it most often leads to burnout.
Here are three ways to avoid it.
Be Honest With Your Readers: Honesty goes a long way with readers, especially with fellow moms who understand that as a mom yourself you cannot be expected to keep updated content on your blog each and every day. You are not a one-person newsroom. Let your readers know up front that you enjoy your blog and making connections across the blogosphere, but that your blog doesn’t define who you are and you are certainly not chained to it. That way, you have the freedom to post excellent posts as opposed to mediocre ones when you have the added burden of updating your posts every single day.
Set Your Schedule: Determine the days you will blog, whether it’s Monday-Friday, Monday, Wednesday, and Friday, Tuesday and Thursday or once a week for that matter; it’s entirely up to you. We do not recommend posting seven days a week unless you can handle it. Even veteran journalists cannot write stellar content every day of the year. It's impossible, so be sure to give yourself a break. And, look at some of the biggest bloggers out there. They are great bloggers because they don’t post each and every day.
We recommend posting on a set schedule and combining your blogging with social media. That way, on the days you are not posting, your avid readers can still read about what’s going on in your life.
Be Realistic: We don’t know what your personal goals are with blogging, but nothing should stand in the way of your sanity and health. When you feel as though you cannot handle blogging any longer, take a brief hiatus to refuel and breathe again. Blogging, especially if you aspire to become an A-List blogger, can become dangerously addictive and can alter how well you care for yourself. Make sure you back away from the computer, your laptop for long stretches of each day and focus on really taking care of you so that you will be the best mom you can be as well as an awesome blogger.
Do you have ways to avoid burnout? Share them with MBC members.