Okay maybe ever is an overstatement, but hear me out.
Every now and again I come across a tool that excites me.
Reminds me of WHY I'm in business.
Every now and again, I discover something that makes me want to sit down and write a post without thinking about keywords, or H1, H2, H3 tags or any of the other technical aspects to make a post rank higher in the search engines.
Every now and then, I see something SO GOOD I just have to share.
And that's how I'm feeling right now.
I've been doing a lot of research on how I can convert the traffic I get from various sources ( free and paid) to leads and then to actual buyers.
One quick glace and the online marketing world and you'll find that's the number on thing on everyone's mind.
I discovered something last night that I believe will bring me (and you) one step closer to the goal.
Before I tell you about my discovery, the first think you need to understand about how to get more leads is that the lead itself isn't what you're after.
See, most marketers get so caught up in getting the actual lead itself that they fool themselves into believing they've crossed the finish line as soon as it comes through their autoresponder.
Your goal as a marketer is not to get the lead.
Your job as a marketer is to get the sale.
That means you want leads that will actually buy something from you.
And in order to go from lead to prospect to buyer you have to take your suspect through a high converting funnel.
What I discovered was a simplistic, yet genius way to target and capture subscribers at the initial point of decision...
THE LEAD CAPTURE PAGE
Sounds simple enough, but trust me... everyone doesn't get this.
Now just think, what if you could geographically target your capture pages with just the click of a button? Meaning anyone, anywhere would see your capture page customized to their exact location?
Don't you think the chances of them opting in would increase?
Of course it would