K-Lifestyle USA 2022: A great opportunity to experience the excellence of K-Beauty

You may have heard that Koreans have some of the best skin anyone has ever seen. You may have also heard of the term “glass skin”, a term used to describe skin as smooth and shiny as glass. This is all thanks to some of the most innovative skincare products from Korea- from sheet masks to anti-aging serums. Korean beauty products have made a grand entrance into beauty markets outside of Asia, into Europe and North America.

K-Lifestyle USA 2022 Event

If you are a beauty fanatic, K-Lifestyle USA 2022 will definitely perk your interests. It’s an excellent opportunity to experience new and trending Korean beauty brands. Mark the dates: September 30th to October 2nd at American Dream, New Jersey.

This event will hold over 100 beauty, fashion, food, and household goods brands straight from Korea, giving anyone, interested in beauty or not, to enjoy days of some of the most innovative and trend-setting Korean brands. Of course, if you’re a beauty devotee, there will be plenty of products to play with as 40 of the participating brands will be Korean beauty brands. As most of you may know, Korean cosmetics are famous for their unmatched quality and effectiveness in the skincare sector, raved about by beauty gurus globally. In this weekend full of beauty and all things Korean, attendees can try a plethora of different kinds of beauty products: natural ingredient extracted moisturizers, eye patches, nourishing cream, eyelash serum, ampoule, sheet masks to professional makeup brushes and the tool.

The 3-day event will be located on the 1st floor of the American Dream, allowing everyone to join without admission fees. You will not only be able to explore and test different items, but also receive various complimentary samples. The presenting brands and their products are currently the most innovative and trendy in Korea at the moment, so attendees will be able to get the full experience of K-beauty, K-food, and K-lifestyle. 

Visitors can also purchase individual items online conveniently with QR codes that will be displayed at the event- with of course, special promotional offers. There is also a raffle for attendees who spend more than $20, with prizes such as a 65” LG TV, American Dream water park tickets, and premium cosmetics sets. To commemorate the moment, there will be complimentary photos and prints with their name imprinted in Korean at photo booths! To add an additional layer of entertainment, there will be various Korean cultural events such as Korean traditional dance, a makeup show, a Tae Kwon Do performance, and a K-Pop dance performance.

Korean pop culture has dominated Netflix, the Oscars, and music awards this past decade. If you are interested in a more immersive experience of Korean culture, K-Lifestyle USA 2022 is the event you should attend. 

About the host and event venue

KOTRA New York is a state-funded organization established under the Korean Ministry of Trade, Industry, and Energy to introduce outstanding Korean products to the US market. It promotes positive relationships and connects businesses between the United States and Korea.

For more information, visit


Date: September 30th – October 2nd, 2022 

Time: 11am – 7pm

Venue: First Level, Court A, American Dream

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