Marketing Your Android App: Cross Promotion

Android App Marketing Cross Promotion

If you have been thinking of ways to really boost sales in regards to your in-app advertisement efforts, cross promotion is the way to go. This includes building cross promotion into your free, lite and paid applications to really benefit from the impact on sales you’ll receive as a result. An in-app cross promotion will benefit you most when making it interesting for the user to interact with. 

Depending on the type of application, your cross promotion can be included as an additional option or an extra button explaining details of the application their using. The user will click on these usually out of curiosity and as a result, learn that there is something else available by the application developers. Cross promoting in this fashion will provide a challenge for the user as to whether or not they should venture further.

Studies have shown that cross promotions that are built “in-applications” and are relevant, have a 68% click through rate and is very successful for marketing your android apps. Meaning, they will convert much better than cross promotions that aren’t. Cross promoting also brings another aspect in today’s in-app advertising and that is, cross promoting within a cross promotion. This is being seen more and more as new in-app marketing moves forward. When a user selects app promotion they are lead to a page that gives them an option of two or more different advertisements.

There is another interesting with Android app marketing and the cross promotion idea that is being able to cross promote the applications of your choice within your own applications. This process will allow you to bypass advertising and publishing middlemen, and place a small button that says (more apps) in your current application that a user can select. When they do, a list of available applications becomes available that they can choose from.

You will in turn “get paid” for every completed push through that relates to the application(s) you’ve chosen to cross promote. Cross promoting is just another tool developers are using to increase product awareness through multiple applications and in-app advertising. Cross promoting for marketing android apps is a call to action for users and simply provides additional choices in the process.

Loking for more interesting and useful information? Read about Benefits of Mobile Marketing here !

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