We all know there are umpteen tricks to create a successful blog. We can post consistently, comment on other blogs, attend conferences and network, pen compelling content, write well, be creative, trick it out with SEO, become an expert, cross-post on social media and the list goes on and on.

But, none of this even matters if you don’t have a goal in place first!

Creating goals seems so rudimentary, but it is surprising how many people set out to do something great without a road map to help them get there. And so they press on and on, stop and start over, get frustrated, or throw in the towel altogether.

For your mom blog, the ultimate key to success is figuring out what your goal is. Ask yourself a few questions first so that success follows:

• Are you blogging to stay in touch with family and friends?
• Are you blogging to improve your writing?
• Are you blogging to create a personal brand?
• Are you blogging to review products?
• Are you blogging to land a job?
• Are you blogging just because?

Be honest with yourself and figure out why you began blogging in the first place and then make sure your goals are in alignment with why you started. You’ll find it’s easier to get where you’re going when you at least know the way. 

Then, once you are honest about why you are blogging you can work toward your ultiimate goal. Your first goal may simply be to share the everyday life of your children without working with brands and companies. Knowing that allows you to focus on your goal. If you have decided you would like to grow your readership first and foremost you can work toward that goal just as soon as you have it mind. 

Write down your goals and look at them often in order to ultimately achieve them.