The standard modern lifestyle today is decidedly more aware, more knowledgeable of everything that surrounds us. As a direct response to this, sustainable action has been on the rise in all industries. Including, as it turns out, the fashion industry. Of course, other industries have been impacted as well (to see some of those impacts in other areas of modern life, find out more here), but the impact of sustainable action on the fashion industry has already had a tremendous impact on the way that this all-consuming industry is set to continue moving forward.

Sustainable fashion has been a niche respective of the larger fashion industry for quite some time, but in recent years it has kicked into high gear, effectively becoming a larger and more notable distinction in fashion. Today, sustainable fashion is the aim of the game, and even the biggest luxury brands in the world are following suit. The global movement towards sustainable fashion continues, and it is set to continue getting bigger and better all the time for the foreseeable future. So, what are the pioneering points in the rise of this new era in fashion and lifestyle?

Consumers are more aware than ever

At the core of it all, consumers today are more aware of the impact that their consumer choices have on the world around them – including the impact that their purchasing decisions has. So, they are becoming more and more focused on shifting their support entirely to the brands and businesses that share the same modern values as they themselves do, rather than those who refuse or are otherwise unable to shift to this newfound way of approaching fashion and lifestyle.

A change in the wind spurs on a global movement

Of course, this change in the fashion industry – and the world, for that matter – would not have come to pass so quickly or so intensely if it were not for the heightened awareness that we all have surrounding the sustainable (or lack thereof) impact of our choices. Every choice that anyone makes has a ripple effect on the world as we know it, and it is about time that we all took responsibility for that. Luckily, thankfully, most people are. There are becoming fewer and fewer people who are not making positive movements.

A new era in fashion and lifestyle awakened

This newfound pivot towards sustainability in fashion is one that is exciting and delighting people around the world. Never has there been such an overwhelmingly positive response to a new movement in fashion. If nothing else, this is a testament to the positive things that can and do happen when you throw caution to the wind and decide to support the right thing when you have the right information to trust your judgement on the topic at hand. Sustainable fashion is on the rise, and there are no signs of this upward movement slowing down any time soon. In fact, this new era in fashion and lifestyle is kicking into high gear.