Modern web design features, when cleverly integrated, generate more lucid and positive perceptions for your brand, as well as rewards the visitor with a memorable experience on whatever devices the page is being viewed from.
What modern and exciting changes in styles and elements should you explore and incorporate into your new design or design updates? It may not be practicable or creative to use all the new responsive-generating features, but understanding and appropriately applying the right ones can help significantly boost your digital branding objectives.
The newest trend is to ditch excessive, three dimensional font and image designs for the cleaner and sophisticatedly simple flat or semi flat design. Apple helped spark this trend in 2013 which allows users easier comprehension and loads more quickly on websites without the encumbrances of complex technical details.
Other top brands are quickly following in the footsteps of Apple, while some are adding more interesting spins to this trend. An example is Uber which have included shadows and dimensions to give an element of depth without exaggerating it.
One noticeable web design style in 2016 is an emphasis on more functional images and fewer texts. Use of large product images is one of the louder expressions of this trend; and is mostly used by B2B websites. The philosophy is that by displaying giant product images of their products on the websites, businesses are able to highlight unique features or parts of their products.
To large size of the product offers the web user a more detailed and responsive insight about the quality and elements of the products; and therefore helps him gain a more optimized web experience.
Pinterest helped popularize the card layouts concept a few years back, which is now a favourite for web designs with heavy content features and lots of data. It uses a more unique grid that minimizes content to the bare essentials, so that items look more knitted together and read more fluidly.
jQuery Masonry is an example of a free plug-in which can reproduce this layout using animated cards of different lengths and widths. Google Now’s landing page has adopted a card layout to showcase its optional card offers for the Google Now app.
Small and large forward-looking business concerns are taking more dynamic approaches to communicating their messages on digital media to their target audiences, notably including background videos.
These highly descriptive videos are often created using web design animation tools, while others apply real-life video recordings in their site backgrounds. The objective is usually to visually explain how a product or service works and its USP offerings over the competition.
This feature gives websites a lively and more interactive element, and offers an additional channel to engage visitors as well as helping them better understand the uniqueness of your brand and its products. However, you need a robust hosting solution from a reputable website host for this to work.
The increasing use of rich and subtle animations is to help plug the gap in the semi-flat design trend of modern websites, which tend to make newer web designs appear too similar. To highlight their website uniqueness, some designers now use rich, ingenious animations and subtly apply them in the right places on the site.
An example is Twitter’s heart icon for ‘likes.’ Compared with its star image for ‘favourites,’ Twitter’s heart icon is more detailed and infuses a bit more understated creativity to the design.
Most brands adopted or developed unique fonts as part of their brand expression and which makes them more distinguishable in the marketplace by their clients and the general public. This is now tuned up with larger fonts now more available to select from and making it easier for brands to more accurately and forcefully express their brands themselves through typography.
Large, responsive hero images direct the web user’s idea to focus more on the image with texts rather than the social buttons. The images amplify visitors’ visual experience, encouraging them to scroll down to see more and enjoy more sensual benefits.
Large hero images are often used as background images, while text and other interactive contents are overlaid at the top. A striking example is Uber’s website. No matter the approach you decide to adopt, when you use large, hero images in the background, you’re bound to spark more interest as visitors as it helps you tell more about your brand and offerings rather than just relying on text.