For building online authority, you must gather high-quality backlinks which increase the organic visibility of the website. The more you can gather links from authoritative websites, and you enjoy the share of goodness that passes on to your website. In addition, gaining recognition as an expert in the field or topic helps build authority. It develops a relationship with those who acknowledge your authority based on mutual interest, explains the expert at The New York SEO Pro. However, the task of establishing authority and garnering relevant links from high-quality websites is highly challenging.
The creative ways of gathering links from high-quality websites will become relatively easy after going through this article that provides some useful tips.
Produce unique research
Depending on the type of business, there might be the scope of gathering industry data and your customer data. You can slice and dice the data and compile it to become a valuable piece of research that your audience would take an interest in. They would not only like to read it but, on discovering its worth, would share it too. People generally love insights and data to which they can compare their own business or personal experience. The insights gathered from the research can have an excellent educational value that serves as valuable inputs for improving SEO. It would attract other quality websites to associate with you for exchanging valuable information for mutual development and start the flow of links.
Be responsive and stay current
Be active on your website and social media platforms to establish your authority by sharing valuable and relevant information that enriches your audience's experience. Express your views about some topic or article to garner attention and build authority. Respond via video, a blog post or podcast episode, or a hybrid of these options. Monitor Google Trends to pick current topics and even do some hashtag based or keyword-based search across the social media where you already have some followers. On identifying a topic or an article on which you want to comment, ensure that you refer to the author of the article and the organization or business to which the author belongs. Provide a comprehensive and authentic response and links to your other published articles or other relevant sources.
Offer free tools
People continuously search for hacks, free tips, tools, or templates to guide them where they lack experience or knowledge and save time. You will find many such free tools in the Google search results, and those that top the list are the ones that convey the best value, which helped it earn the top spot. Share some useful templates or tools relevant to your business and support them with keyword-rich content to provide context for search engine crawlers and readers.
Promote the tool through all possible channels, including social media. Look for places where your audience spends most of the time or believes that the audience's high potential is linked to it.