We have heard time and again that those who create quality content and entertainment will be the ones who succeed in blogging and in all other media and content businesses, for that matter. That’s why all bloggers who rise rise to the top are - for the most part - thoughtful, creative, great writers.
Thinking differently about the work you do will definitely change the way you write and the goals you set for yourself. If you really want to set yourself apart from other bloggers in your niche, you have to rework how you perceive the content you create every day.
Considering yourself a mere blogger may imply you have no real strategy or direction for your content; that you latch onto every opportunity that comes your way, and that no real thought goes behind your blog. As a content creator you strategize about the editorial direction of your blog. You are deliberate and thoughtful about the posts you write and are serious about the frequency in which you publish new content.
Stellar content creators pride themselves in writing posts in a new and unique way each time they write instead of churning out trite content. Content creators plan and organize their writing. Content creators present their work in a way that is pleasing not only to the eye of their readers, but also to their imagination and intelligence. They tell a story with their writing even when the topic is mundane.
Look at it this way: Your blog is quite akin to being a small media company whose reputation and profits rely solely on the quality of your work, including your content and the way you present it.
For the rest of the year concentrate on thinking like a content creator with goals and an editorial calendar and see what happens. Let us know how it turns out!